What Does PixelYourSite Professional Add to WordPress Tracking?
PixelYourSite Professional extends a WordPress tracking setup with more advertising tags, event conditions, parameters, and commerce reporting. The underlying PixelYourSite plugin supports Meta Pixel and Conversion API, Google Analytics 4 (GA4), Google Tag Manager (GTM), and OpenAI Pixel and API features. Professional adds Google Ads and TikTok tags alongside those integrations.
Events and tags follow configured conditions
Automated events can include additional parameters such as landing page, traffic source, and UTM data. When an automated event does not capture a needed interaction, create a custom event for Meta, GA4, or GTM. Triggers can use link clicks, CSS selectors, page view counts, mouse overs, video views, email link clicks, post type, and integrations with popular form plugins, including Elementor forms.
You can configure multiple tags for a platform and set rules for where each one fires. Pinterest and Bing tags are available through separate paid add-ons.
Purchase tracking for WooCommerce and EDD
Professional adds more complete purchase tracking and native reporting for WooCommerce and Easy Digital Downloads (EDD). For WooCommerce product references, PixelYourSite supports default IDs, SKUs, and Facebook for WooCommerce product IDs. This lets you choose the identifier logic used by your catalog and tracking setup.
Meta API events can use customer data collected from forms and URLs to improve Event Match Quality (EMQ). The plugin also supports consent controls, including Google Consent Mode for GA4 tags and a Meta Limited Data Use filter. Compatible consent tools can control PixelYourSite scripts and cookies through its consent integrations.
Configure and check events before a campaign
Install PixelYourSite in WordPress, enter the relevant platform details, and configure the Professional options in the plugin settings. Review the automated events first, then add any needed custom triggers, tags, parameters, and firing rules. Refine WooCommerce or EDD purchase tracking after connecting the store or download workflow.
Before launching a campaign, check that the configured events appear in the intended locations and that the reporting data reflects the actions you want to measure.