WP Statistics Premium: Analytics Stored in WordPress
Analytics stored in your WordPress database
WP Statistics Premium is a paid analytics solution for WordPress. It stores analytics data in the WordPress database and presents reports in the dashboard, so you can review site activity without relying on an external analytics account. Tracking is cookie-less, and personally identifiable information is not stored by default. The listing describes WP Statistics as GDPR, CCPA, PECR, and cookie compliant by default. Privacy settings can be adjusted for different data protection requirements.
The dashboard is designed for website owners, bloggers, marketers and analysts. It offers a straightforward view for beginners alongside detailed reports and configurable settings for more advanced analysis. No coding knowledge is required to install and use it.
Reports for visits, content and traffic sources
- Review content and category performance, popular posts and pages, and author analytics.
- See site-wide bounce rate and bounce rate for individual entry pages.
- Analyze referrals through reports for referred visitors, referrers, search engines, social media and source categories.
- Explore geographic reports by country, city, European countries, US states and regions within your country.
- Break down visitors by browser, operating system, device category and device model.
- Monitor online visitors in real time and customize the overview dashboard.
Campaign, Search Console and event tracking
Campaign tracking supports URL parameters, including UTM tags, to show which tagged campaigns bring visitors to your site. The built-in UTM Link Builder can generate and validate campaign URLs in the dashboard. Google Search Console Integration reports impressions, clicks and queries. Custom Event Tracking lets you create goals based on clicks, pageviews or events and monitor conversions.
The DataPlus add-on extends tracking to custom post types and custom taxonomies. It can also report outbound link clicks, downloads, individual author performance and detailed analytics for each country.
Privacy, filtering and administrator controls
Privacy tools include data export and deletion, a privacy audit, enhanced IP hashing with a random daily salt, and Do Not Track support. WP Consent API integration supports consent plugins such as Complianz and Cookiebot; direct integration is also available for CookieYes, Real Cookie Banner and Borlabs Cookie. Administrators can apply filters and exceptions by user role, IP address, country, URL and other criteria.
Email reports have customizable content, while role-based access controls determine who can view analytics or change settings. Optimization settings provide controls for handling data on high-traffic sites.
Setup and available premium add-ons
Install WP Statistics Premium in WordPress and open it from the dashboard. Set the WordPress date and time correctly, then configure privacy, access, filtering and reporting settings. Use the dashboard to review traffic and content performance, and add campaign, Search Console, event or DataPlus capabilities as needed.
Available premium add-ons include Data Plus, Advanced Reporting, Real-Time Stats, Mini Chart and Marketing.